Yahoo Acquires Popular Behavioral Ad Firm

Yahoo inc, the California-based search engine, announced recently that it has purchased BlueLithium, the fifth largest online ad network in the U.S. for $300 million, in with the goal of cornering the ever popular market of behavioral ad targeting.

With this deal, Yahoos current behavioral ad targeting efforts, aimed primarily at users of Yahoo mail and Yahoo travel, will be strengthened by BlueLithiums tracking technology, designed to zero in on consumer preferences as they navigate a site, which allowed for a more focused targeting of ad delivery by a business or, in this case, a search engine.

This tracking ability is made possible by the use of cookiessmall packets of data that record user visits and habits on certain sites, and over time, make it possible for Web sites to target their ads to specific demographics within their consumer base.

According to Yahoo News, www.news.yahoo.com) senior vice president of the Yahoo Publisher Network, Todd Teresi, responded to this purchase of the three year-old, invitation-only BlueLithium network via telephone by saying that this (purchase) will give us (Yahoo) the ability to (deliver) more relevant advertising to consumers not only on the Yahoo network but also off of the network.

Yahoos user base of over 250 million is expected to greatly expand, with the addition of BlueLithiums nearly 120 million users, and the geo-targeting capabilities of the new tracking technology will allow said users to connect to online customer segments, featuring marketers that offer products and services tailored to their particular interests, and in some cases, location.

Search Engine Optimization, which targets the behavior of Internet users via the use of searched keywords and other related methods, will likely see benefits from this newer type of behavioral marketing technology, since it will provide a clear, more defined scope of an individuals search preferences and favorite sites.

It is reported that this acquisition of BlueLithium is expected to be finalized by the fourth quarter of this year, pending regulatory approval and other conditions.
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By: Christiane Sing

Christiane Sing is a reporter and editor for the Internet Marketing Company SEOHaus.com

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Travel Outside Of The City With The Citi Premierpass Credit Card

The Citi PremierPass card, either for your business or personal needs, is easily one of the best travel rewards cards on the market today. With some of the finest airline rewards in the credit card industry, you simply can't go wrong with this great product.

Choosing Citi For You

Should you choose to go with the Citi PremierPass card for your own use, the great rewards are just part of the package. Of course you'll enjoy a point for every purchase you make, but you also get a point for every three miles you fly on any airline. You get five thousand extra points just for making a single purchase on the account within two months of opening it. If you qualify for the Elite level of the card, you can get fifteen thousand bonus points by making a single purchase within two months of opening the account. At the Elite level, you also get a select spending point and a purchase point for every single dollar you spend at a gas station, a supermarket, or a drugstore.

No matter which level you qualify for, the terms of this card are great too. There is no annual fee, and you have a 0% APR for the first twelve months on balance transfers. Your purchase APR is just 14.24%, and you have a twenty day grace period on all of your purchases.

Choosing Citi For Your Business

Small business owners need great credit products too, and the Citi PremierPass card for your small business is sure to help you achieve the results you desire. For the first year, there is no annual fee for your business, and you get the credit line you need to make major purchases. You can also have as many cards as you need for your employees. As with the personal card, you'll get a 0% APR on your balance transfers for the 12 month introductory period, and you have a regular APR of just 14.24% on purchases. There are no fees for balance transfers, and you get a personal business assistant to serve your company twenty-four hours per day, seven days a week. Whether you need business information or you need some help with your travel reservations, your personal business assistant can help.

The rewards on the business card work much like they do for the personal card. You qualify for one point for every dollar you spend and one point for every mile you fly. Unlike the personal card, you do, though, get three points for every dollar you spend on approved business purchases. The business card offers you free companion travel without blackout dates as well.

Whether you're looking for a great business card or a great personal card, the Citi PremierPass series is sure to measure up to your expectations.
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By: M Matter

Save money and earn free flights with airline reward credit cards. Also save money for your business with an business credit card application online. Or apply for a cash back credit card.

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